By Shehara Alahakoon ‘Empower’, a word which carries a great weightage. We always talk about empowering women, especially at workplaces. My short experience of the past 7 years in the corporate world has made me realize, again and again, that …
Why leadership is important now more than ever
Leadership is often associated with influence, motivation, guidance, etc. Strong leadership can help an organization to maximize productivity and achieve business goals. It inspires employees to leverage in their work and be more effective. When it comes to a business, …
Are you reaching your target audience on Social Media
There is currently over 1 Billion people who are signed up on Facebook specifically only. Twitter, Instagram, TikTok and other platforms are recording staggering increases in numbers over the years and it also is continuing to grow. The era of …
Basic Press Release writing format in simple steps
A Press Release is an official announcement issued to media regarding a product launch, new event, re-branding, new partnership, etc. It is alternatively called as a Press statement, News release, Media release, etc. In general, Press Releases are page long …
Do people remember your brand through influencer marketing?
As social media embeds itself into our day-to-day lives, influencer marketing has become the new go-to. When it comes to advice and recommendations for products, people are turning to their favorite Instagram models and YouTube personas. Thousands of consumers have …
Role of Press Releases in a business context
Press Releases have always been a vital tool in the communications tool kit of the corporate world. Even though the advent of social media and newer forms of communication led to the emergence of digital storytelling and blogging, Press Releases …
Independence in Journalism
The Press includes print media like newspapers and magazines. Freedom of press indicated an atmosphere in which media-professionals such as journalists, reporters, correspondents, editors and columnists can work and publish articles and news on what is true and facts without …
Is your WFH a WTH?
By Shehara Alahakoon Yes, we say that we are so used to working from home by now. But, are we really? Are you ready to continue working from home for another month or two? Some would say yes and some …
Reasons why Thought-leadership articles are important in the corporate world
Thought-leadership articles are a popular form of writing used by corporate writers in B2B and B2C marketing. This article genre plays an important role in content marketing strategies from building brand reputation, trust to being a marketing tool and a …
Email etiquette for writing emails with flair
Imagine how many Emails sent and received per day within a workplace. When it comes to everyday writing purposes, email writing is up there as the most used form of writing. In fact it is the most official and common …