Mental Health! Ah, an old friend. Like so many out there I was once naïve and oblivious to what direct and oblique effects mental health would have on me. As a Sri Lankan, it’s not often you have the opportunity …
Mental Health – The Aftermath
Take an Action Make an Impact
“Take an Action Make an Impact” – the TIA Innovation is seeking young personalities who are impactful and tech enabled – basically, young leaders around the globe. This is a social service carried out in conjunction with the 17 objectives …
Why the youth matter in tackling global challenges!
The world has faced with unprecedented challenges such as climate change which is a dire threat to human existence. To make thing worse, COVID 19 pandemic erupted forcing the entire world to a standstill and an inevitable economic recession. These …
Work from Home: The PR WIRE story
Many people struggled with bringing about solutions to the unforeseen global lockdowns owing to the Coronavirus pandemic. All businesses were looking for solutions to survive the phase before getting back on to profit mindsets. The secret ingredients which helped in …
අසත්ය තොරතුරු වසංගතය, කෝවිඩ් 19 වසංගතයට වඩා වේගවත්
උදානි විජේසුන්දර චීනයේ වුහාන් නගරය කේන්ද්ර කර ගනිමින් පැතිරුණු කෝවිඩ් 19 වසංගතය පිළිබඳ ලෝක සෞඛ්ය සංවිධානය ලොව සියලු රටවල්වලට අනතුරු අඟවා තිබුණේ ඉකුත් ජනවාරි මාසයේ පටන්ය. එහෙත් ඊයේ පෙරේදා විශේෂ නිවේදනයක් කරමින් එම සංවිධානය ඊටත් වඩා භයානක වසංගතයකට ලොව මුහුණ …
How Brands Contribute in Shaping the Future and Supporting Positive Change in terms of Sustainability
By Shehara Alahakoon It is extremely encouraging to see that most businesses and brands have begun focusing on the environmental protection, in Sri Lanka and on a global level. Climate change, inequal distribution of resources and natural disasters are no …
Virtual Press Conferences as an ideal alternative during the pandemic and beyond
Press Conferences are an integral part of the PR took kit and are considered as one of the most effective ways to communicate a news. Closely knitted to the PR sphere, Press Conferences have been around since a long time. …
The Role of Public Relations in Crisis Management
Among the many service offerings of Public Relations, a field that has evolved rapidly over the past decade, there are few interesting services, which are worth keeping an eye on. One such area is Crisis Management, a branch that has …
Find the best Influencer Marketing strategies with the help of PR
Public Relations has evolved from mere Press Release dissemination and Press Conferences towards more innovative PR aspects. From social media marketing to influencer marketing and advertisements, Public Relations field has expanded its scope of service offerings to stay ahead of …
Enhancing Employee Experience through Diversity, Equity and Inclusion
Employees are the biggest asset for any company. It is undisputed that a lot depends on the employer-employee relationship and companies with good employee engagement initiatives are the ones to have thrived in the corporate world. It has come down …
The need of SDGs is visible more than ever
It is that time of an era where catastrophes around the world are widespread. Covid-19 has already caused unbearable damage to global economies while the threat still looms around. The impact on volatile economies give rise to poverty and similar …
Creating a Culture of Innovation
By Shehara Alahakoon There are many cultures in organizations, but do they foster a culture of innovation? Now, this does not mean that the team members should come up with genius ideas to crack the Da Vinci Code every single …
EMPOWERING WOMEN AT THE WORKPLACE
By Shehara Alahakoon ‘Empower’, a word which carries a great weightage. We always talk about empowering women, especially at workplaces. My short experience of the past 7 years in the corporate world has made me realize, again and again, that …
Organizational DEI Initiatives from the Eyes of a Team Member
By Shehara Alahakoon I am proud to be a part of an organization which not only focuses on business development but also the realization and achievement of the personal aspirations of the team members. This culture of ensuring that the …
How to use Public Relations to manage reputation
Digitization has given unprecedented access for the public to engage in communications, be connected and engage in conversations. It has opened doors to not only engage in fruitful conversations, but also conversations that surface rumors and negative sentiment towards corporates …