Digitization has given unprecedented access for the public to engage in communications, be connected and engage in conversations. It has opened doors to not only engage in fruitful conversations, but also conversations that surface rumors and negative sentiment towards corporates …
Why leadership is important now more than ever
Leadership is often associated with influence, motivation, guidance, etc. Strong leadership can help an organization to maximize productivity and achieve business goals. It inspires employees to leverage in their work and be more effective. When it comes to a business, …
Are you reaching your target audience on Social Media
There is currently over 1 Billion people who are signed up on Facebook specifically only. Twitter, Instagram, TikTok and other platforms are recording staggering increases in numbers over the years and it also is continuing to grow. The era of …
Basic Press Release writing format in simple steps
A Press Release is an official announcement issued to media regarding a product launch, new event, re-branding, new partnership, etc. It is alternatively called as a Press statement, News release, Media release, etc. In general, Press Releases are page long …
Do people remember your brand through influencer marketing?
As social media embeds itself into our day-to-day lives, influencer marketing has become the new go-to. When it comes to advice and recommendations for products, people are turning to their favorite Instagram models and YouTube personas. Thousands of consumers have …
Role of Press Releases in a business context
Press Releases have always been a vital tool in the communications tool kit of the corporate world. Even though the advent of social media and newer forms of communication led to the emergence of digital storytelling and blogging, Press Releases …
Independence in Journalism
The Press includes print media like newspapers and magazines. Freedom of press indicated an atmosphere in which media-professionals such as journalists, reporters, correspondents, editors and columnists can work and publish articles and news on what is true and facts without …