As social media embeds itself into our day-to-day lives, influencer marketing has become the new go-to. When it comes to advice and recommendations for products, people are turning to their favorite Instagram models and YouTube personas. Thousands of consumers have …
IMPORTANCE OF PUBLIC RELATIONS FOR BRANDING
By Imesha Thushani We can define public relations as an enhancement of the institutional / personal image. While a brand expects more than just profit, Public Relations is one of the main tools that helps people /organizations to build goodwill …