By Shehara Alahakoon Yes, we say that we are so used to working from home by now. But, are we really? Are you ready to continue working from home for another month or two? Some would say yes and some …
Reasons why Thought-leadership articles are important in the corporate world
Thought-leadership articles are a popular form of writing used by corporate writers in B2B and B2C marketing. This article genre plays an important role in content marketing strategies from building brand reputation, trust to being a marketing tool and a …
Email etiquette for writing emails with flair
Imagine how many Emails sent and received per day within a workplace. When it comes to everyday writing purposes, email writing is up there as the most used form of writing. In fact it is the most official and common …
My Experience as a PR Professional During Work from Home
Working from home would have been a joke for many of us just over a year ago, but thanks to the ongoing pandemic it has become our daily reality. This has proved to be challenging for many people but a …
Inclusive Language at Workplace
By Shehara Alahakoon Most companies heavily practice Diversity and Inclusion concepts within their workplaces. While I am grateful and appreciate your commitment, this is a quick note to double back and evaluate whether you are really, truly inclusive. Inclusive language …
A Corporate Writer’s Mindset
By Vidura Prabath Writing is a subjective affair and is often influenced by emotions, viewpoints and the world around us. However, we as writers need to be careful when presenting our ideas. The reason being readers interpret our piece of …
WHY DIVERSITY IS IMPORTANT..
By Mandakini Samarasinghe Nowadays diversity has become a business strategy which maximizes productivity, inventiveness and allegiance of employees. It has started to recognize that hiring young talented individuals is a reason for a company to become good as their employees. …
Push yourself – Break Barriers
By Lakshani Perera In the 21st century, we are living amidst many challenges and obstacles. It is a universal fact that we have to face challenges that affect our physical, mental, and even spiritual health. From birth to death, we …
IMPORTANCE OF PUBLIC RELATIONS FOR BRANDING
By Imesha Thushani We can define public relations as an enhancement of the institutional / personal image. While a brand expects more than just profit, Public Relations is one of the main tools that helps people /organizations to build goodwill …
How the use of Social Media has changed over time
Communication and Information seemingly travels quicker at present, given how easy it has become to share information from person to person. The world seems like it is becoming smaller and smaller each day, since we have wide scale resources to …