By Ashan Kumar I was honored to represent Sri Lanka at this year’s SPECTRA Plus 2021, the online version of PRAXIS, which is the World’s largest Reputation Management Forum. “Future of Communication in South Asia” was a discussion moderated by …
Find the best Influencer Marketing strategies with the help of PR
Public Relations has evolved from mere Press Release dissemination and Press Conferences towards more innovative PR aspects. From social media marketing to influencer marketing and advertisements, Public Relations field has expanded its scope of service offerings to stay ahead of …
How to use Public Relations to manage reputation
Digitization has given unprecedented access for the public to engage in communications, be connected and engage in conversations. It has opened doors to not only engage in fruitful conversations, but also conversations that surface rumors and negative sentiment towards corporates …
IMPORTANCE OF PUBLIC RELATIONS FOR BRANDING
By Imesha Thushani We can define public relations as an enhancement of the institutional / personal image. While a brand expects more than just profit, Public Relations is one of the main tools that helps people /organizations to build goodwill …