COVID 19 outbreak has significantly changed the way of life of Sri Lankans, their financial behavior, media consumption and overall the way they engage with brands and businesses. Being in a lockdown situation since the enforcement of curfew, has led …
Consumer Behavior amidst COVID-19 Pandemic
By Jamien Boulton It has been said that the only constant in the universe is change. Consumer behaviors, especially in times of crisis, can be explained using the above statement. Therefore, it is important to get a sense of direction …