By Ashan Kumar I was honored to represent Sri Lanka at this year’s SPECTRA Plus 2021, the online version of PRAXIS, which is the World’s largest Reputation Management Forum. “Future of Communication in South Asia” was a discussion moderated by …
SRI LANKAN CORPORATES AND FORTHCOMING DATA PROTECTION BILL
By Jospeph Thavaraja Note: The below is written based on the insights gathered during the FITIS – ICTA online Webinar held on the 17th of June 2021. TYPES OF DATA In general, two types of data come into play in …
Insights on highly sought-after Media Monitoring services in Sri Lanka
Media Monitoring is one of the highly demanding services, which enables brands and businesses to get to know about specific brand mentions, competitor news, market sentiment and beyond. As a segment closely linked to PR and its adjacent services, Media …
How Brands Contribute in Shaping the Future and Supporting Positive Change in terms of Sustainability
By Shehara Alahakoon It is extremely encouraging to see that most businesses and brands have begun focusing on the environmental protection, in Sri Lanka and on a global level. Climate change, inequal distribution of resources and natural disasters are no …
Virtual Press Conferences as an ideal alternative during the pandemic and beyond
Press Conferences are an integral part of the PR took kit and are considered as one of the most effective ways to communicate a news. Closely knitted to the PR sphere, Press Conferences have been around since a long time. …
The Role of Public Relations in Crisis Management
Among the many service offerings of Public Relations, a field that has evolved rapidly over the past decade, there are few interesting services, which are worth keeping an eye on. One such area is Crisis Management, a branch that has …
Find the best Influencer Marketing strategies with the help of PR
Public Relations has evolved from mere Press Release dissemination and Press Conferences towards more innovative PR aspects. From social media marketing to influencer marketing and advertisements, Public Relations field has expanded its scope of service offerings to stay ahead of …
Enhancing Employee Experience through Diversity, Equity and Inclusion
Employees are the biggest asset for any company. It is undisputed that a lot depends on the employer-employee relationship and companies with good employee engagement initiatives are the ones to have thrived in the corporate world. It has come down …
The need of SDGs is visible more than ever
It is that time of an era where catastrophes around the world are widespread. Covid-19 has already caused unbearable damage to global economies while the threat still looms around. The impact on volatile economies give rise to poverty and similar …
Creating a Culture of Innovation
By Shehara Alahakoon There are many cultures in organizations, but do they foster a culture of innovation? Now, this does not mean that the team members should come up with genius ideas to crack the Da Vinci Code every single …